Montgold / Invescap came to Wildwood asking for help to Brand and position their new opportunity in student accommodation.
The name and brand had to appeal to Intelligent, brand savvy students and young professionals. Foreign languages, abstract and neologic names were all considered. Supporting the naming would be a descriptor, in some cases to explain an abstract name or reinforce an offering. In all cases brand messaging and tone of voice would tell the full story of the brand and offering.
Wildwood researched the competition and sector, finally presenting concepts for name and brand consideration.
The clear winner was “Lojj, making a house a home because life should be shared with friends”
Lojj provides high quality accommodation creating space to live, relax and socialise. You don’t have to worry, just enjoy Lojj – refined home sharing for friends.