Sleep.8 is a furniture and sleep lifestyle brand, combining sleep wellness expertise with a range of products to help you achieve those perfect 8 hours sleep. From made-to-order beds, sofa beds and mattresses, to specialised premium bedding and science-led sleep aid technology.

A fully vertically integrated business, with the complete journey performed entirely in-house: product design, manufacturing, and delivery, and assembly by a fleet of white glove experts, all controlled from headquarters and facilities in Porto, Portugal.

They opened their first store in Lisbon in 2019 and currently have 34 stores and concessions in shopping malls and high streets. The stores are beautifully designed, innovative showrooms built to inspire and encourage interior design creativity, across Portugal, Spain, United Kingdom, Latvia, Estonia, Cyprus, and Romania.

Sleep.8 working alongside Newmark contacted Wildwood asking for a Brand Deck document to help present and introduce Sleep.8 further overseas, with a desire and funding in place to reach 180 stores over the next 3 years. The primary targets: Europe, Middle East, Africa, and the USA.

Working with a supplied Brand Guidelines and access to an on-line Photo Library, Wildwood delivered a cohesive 17 page document that reflected the brand values with comprehensive imagery and content that helped present every aspect of what Sleep.8 offers.

To add something a little different, Wildwood created some bespoke imagery using the power of ai which otherwise would be difficult, if not impossible to achieve.

The client and agent were delighted with the outcome of the overall document delivered.

Sleep.8 says,
“Good sleep changes everything”.

At Wildwood we say,
“Good design changes everything”.




Brand Communications /