Wimbledon Tennis Lettings provides accommodation to the International Tennis Industry for the Annual Wimbledon Tennis Championships at the All England Lawn Tennis Club (AELTC) for Players, Coaches, Agents, TV & Media and Corporate Clients.
Having worked with Margaret at WTL since 2008, it’s good to know that apart from the relationship like with many of our clients, the Brand we developed has also lasted the test the time. However, following a year or so of global disruption, it provided WTL and Wildwood with an opportunity for an overall look at the brand and marketing strategy.
Wildwood presented to WTL, and the decision was an update was required. Without losing 14 years of strong brand development and a faithful following from tennis players and companies around the world, Wildwood proposed a brand evolution…simplified and modern.
The update was not only in the evolved brand and various marketing material but also reflected in the design and development of a new bespoke coded, mobile compatible website with some new features. The most significant update was a video walk through of properties along with a distance and price search filter, all of which make it easier for clients to select the best options available. A WordPress CMS also helps the client make every day updates with the full support of Wildwood.
A targeted html and social media campaign to Players, Coaches, Agents, TV & Media and Corporate Clients during the Australian Open ‘22 helped deliver exceptional click rates to the website and enquiries. WTL are delighted with the results.